The 80/20 Rule Applies to Social Media Users Too: "Most of a Financial Firm’s Profits are Made from Serving High Net Worth Individuals and Active Traders
There is a reason why financial services firms spend so much money, time and energy marketing to high net worth individuals and active traders. That’s where they make the bulk of their profit. Think about it, if a financial firm earns 1% annually on assets under management, a $7 commission per trade and maybe mere pennies per share on the spread for trades it takes big numbers to generate a meaningful profit"
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