Analysis: How often brands post to Facebook, and the impressions they generate « Ignite Social Media

Analysis: How often brands post to Facebook, and the impressions they generate « Ignite Social Media: "Facebook reports that 16% of fans see a given brand post and 12% of their friends’ posts. So calculating 14% of the maximum impressions gives us a rough estimate of the actual impressions per brand, factoring in the brand posts and the fan actions.

Estimated impressions = ((Facebook fans x # of posts) + (Fan actions x average friends/active fan)) x .14

The difference between the Top 5 and Bottom 5 is alarming."

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