Six SEO Tools Every Small Business Needs to Use | Fox Small Business Center

Six SEO Tools Every Small Business Needs to Use | Fox Small Business Center: " six SEO tools to improve your small business' searchabilty.

No. 1: SEOBook's SEO Toolbar. This is used often to reverse engineer for SEO, Hennessey said. The toolbar sits in a Mozilla Firefox browser and allows users to have a birds-eye view of the ranking factors on any and all websites visited.

"It tells you the page rank of that site and shows all links pointing back to that website," he said. "Links are the currency on the web, if you know what links are pointing to a certain webpage for a keyword, you need to reverse engineer it to get those same links [for your page]."

No. 2: Keyword Spy.  This tool allows users to have full access to competitors’ organic and pay-per-click strategies, Hennessey said. Organic keywords are the words that bring web users to your site. "