Lessons from the Den, week 1: How to avoid the big pitch freeze | Startups: "crucial that you get the structure right. A clear and logical structure should provide a series of reference points, so you always know where you’re up to and it’s easy for the audience to keep up.
Michael Parker, founder of Pitchcoach and author of pitchcoach.co.uk, told us: “A classic formula is called ‘the rule of three’. If I’m telling you why mine is the best pub in the world, or why Dragons’ Den should buy into my pub, I have three supports – for example they might be fantastic location, ambient atmosphere and great food."
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