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Wednesday, August 17, 2011

Is the Filter Bubble Real?

Is the Filter Bubble Real?: ", Eli Parser gave a TED talk about something he called the “filter bubble.” His thesis was that automatic personalization of search and related technologies meant that users would tend to see information that supported their general viewpoints and rarely if ever see anything that contradicted them. The truth may be rather different from this.
There's a related phenomenon with an older name, as Alexander Zwissler reminds us: confirmation bias. The concept describes the all-too-human tendency to seek out information that confirms cherished opinions we already believe to be true, while dismissing any information that contradicts these closely-held beliefs."

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