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Tuesday, August 30, 2011

CCAH's Industry Voices

CCAH's Industry Voices: "I started my career back in the 1980’s, potential donors would generally accept an organization and its message at face value. For example, if someone received a fundraising mail piece from an organization which fed hungry children, they generally accepted that this must be a legitimate group doing important work. And if the recipient was passionate about children’s issues, there was good chance they would respond.

Sadly, much has changed since those days. Today, the public is far more cynical."

'via Blog this'

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