Why Social Is So Disruptive to Traditional Marketing | Social Media Today: " I have a distinct advantage over my more narrowly tech-trained younger colleagues to understand what all this means and imagine a way forward.
At the heart of the matter lies the reality that digital marketing, especially social and mobile marketing, are highly disruptive because these technologies are successfully challenging the established “Content as king” marketing technologies of the last 30 years.
In content based marketing, the brand message was the payload in the efficient, centralized, mass content distribution platform"
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