Facebook Punishes Brand Pages, Instagram Goes Direct, G+ Goes Wild | Social You Should Know | Ignite Social Media: "oogle+ Gets into Sponsored Posts In A Clever Way
Unlike Instagram or Facebook, you can’t currently pay to have your content promoted in the stream on Google+. But Google came up with a clever way to promote G+ content anywhere on the web. Called “+Post Ads,” your G+ posts can now run on the Google Display Network of 2 million sites. Brands will only pay when someone hovers over the ad unit to activate it. Google claims that ads gets 50% higher “expansion rates” because of their social annotations. Very clever."
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